Great website content should be a consistent aspect of your site and content updates should be included in your online marketing plan.
Website content creation takes time to gain traction on the Internet, so it’s important to devise a strong strategy to boost traffic back to your site.
Here are 5 best practices to put into place as you compete with similar websites to draw in a crowd.
1. Lengthy Posts Perform Better
The key is to create long-form content on your website to educate your audience. Find specific areas to give your audience a reason to visit your site again and again. Be sure to include a hefty amount of facts pertaining to the topic you wish to cover embedded within your long-form posts, too.
Facts are crucial to providing your website with much-needed credibility. A mix of real-life stories and facts will no doubt enhance the quality of your blog post. And it’s even better if you can include your own experience with the subject.
Long-form posts should also include a variety of eye-catching images, one-sentence paragraphs, links, and headers.
To grab the attention of your audience, you need to write copy that involves all of those elements to keep the reader scrolling down to learn more. More long-form posts mean your reader will spend longer on your site!
2. Include CTAs (Call-to-Action Links)
Another pro tip for improving your website content in 2019 includes CTA (call-to-action) hyperlinks. Invite your reader to take an extra minute to explore even more on your site by adding hyperlinks to relevant content from the past.
For example, if you are writing a post discussing the pros and cons of traveling with a carry-on instead of a checked bag, you should add links within your posts that cover topics such as your best advice on creating the ultimate packing list.
Call-to-action links are important for keeping your reader intrigued by what you have to say for longer than a few minutes.
Integrate these CTA links within your long-form content for optimal page views. Get your reader to check out your “about” section or follow up with you on questions in your “contact us” tab.
3. Keep the Language Personal
On any successful website, the content needs to feel conversational instead of formal.
Readers want to feel a sense of connection to the blog writer.
Simple language with expertise in the field will make your audience completely trust the blog posts that you publish.
4. Be Consistent With Posting New Website Content
The last thing you want to do is leave your brand new audience hanging as they wonder where on earth you disappeared to when you stopped posting consistently!
Want to attract long-lasting customers? Of course, you do!
Consistency is one of the key elements of transforming your website from just another site into a booming business. Instead of spending too much time and energy working on a site redesign, make sure you don’t neglect the meat and potatoes of your site- the content itself!
Don’t have time to bust out 3-4 new blog posts each week? Luckily, there are plenty of services where you can hire expert copywriters to do the job for you. Contact us for details!
5. Deliver Solutions
Consider your audience and who you are trying to connect with on the other side of the computer screen.
Are you talking to investment bankers? Are you reaching out to fashion bloggers?
Knowing your audience and how to deliver plausible solutions to fix their problems will, in turn, anticipate your customers’ needs and goals to provide them with the best solutions.
Need Help Improving the Design of Your Website?
Hopefully, these 5 tips for killer website content on your site show you the right path to teaching your audience information based on your niche.
With so many informative websites online, you want to stand out from the rest, right? Contact us at Gray Graphics if you need help turning your site into a success story!