Having fresh, high quality content is critical for generating traffic to your website and converting these visitors into customers. It’s not only an essential element of Search Engine marketing, but it also builds your credibility and customer engagement.
Here are a few reasons you should invest in FRESH content:
1. Search Engines Like New Content
Having unique, keyword rich content increases your chances for better ranking in the search engines. The search engines give better ranking to new content versus old. This is especially true when it comes to time sensitive content like sales, or news.
2. Keep Customers Engaged and Informed
Fresh web content keeps your customers informed on the latest news and happenings in your business and your industry. Publishing new web content is a fast and effective way to communicate with the masses.
3. Become an Authority
Becoming an authority means people rely and trust you to provide expert insight to matters related to your field of business. The more unique, high quality content you have, the more sites that link to yours, the more likely it is Google will rank you as an authority in your industry.
Providing an RSS feed for other sites to link to yours will help with your inbound links. This will not only provide new sources of traffic, it will also help you gain credibility.
4. Make a good first impression.
Fresh content proves your business is active and growing. Making frequent updates also encourages repeat visits. Customers are more likely to use your products and services if they see you’re actively engaged in communicating what’s happening in your industry.
Here’s a list of content ideas:
- New products and services
- Staff changes
- Announcements, awards, certifications
- Policy changes
- Tips and warnings
- Seasonal specials, sales, rebates, incentives
But wait, there’s more!
You can repurpose your website content updates to be used in your social media marketing. There are WordPress plugins that enable you to automatically push new blog posts to your social media sites. This gives you extra bang for your buck!
Allowing customers to share your website content on their social networks increases your inbound links and potential for new customers. There’s a WordPress plugin for this too!
Allocating money in your this year’s budget for content marketing is essential in building a successful brand!
If you’d like help with your content marketing please contact Deanna today, 727-667-4571. We have a team of professionals that can help you from strategy to implementation.